Identify User Paths and Pain Points of A/B Testing Product Feature.
The UX team, along with product lead, collaborates online using FigJam to work through new features. A/B testing was a HUGE undertaking for this product. We've mapped out how the feature will (and won't) work.
Usability Testing
With the A/B tests in mind, we make sure that our users reach an accurate result with statistical significance without any hiccups
Experiment A
Is setting up an A/B Test intuitive?
Does the solution support the type of A/B testing that marketers want?
Is setting up an A/B Test intuitive?
Does the solution support the type of A/B testing that marketers want?
Experiment B
Can a marketer easily learn from the A/B test (1) to make improvements to the campaign?
Can a marketer easily learn from the A/B test (1) to make improvements to the campaign?
Experiment C
Can a marketer easily learn from the A/B test (2) to make improvements to the campaign?
Can a marketer easily learn from the A/B test (2) to make improvements to the campaign?
A/B Testing
Goals and Planning
Goals and Planning
Here's a FigJam link to get a peek at how we work.
Thanks for reading through. Be sure to check out my other UX studies.