An Empty State
Nothing Found?
Improvements were made throughout the app on empty state pages. There are no existing campaigns, let's show users how to fix that. Instructional text and video are included within this JSON-animated frame
Improvements were made throughout the app on empty state pages. There are no existing campaigns, let's show users how to fix that. Instructional text and video are included within this JSON-animated frame


No Traits — Let's Fix That

Some elements in the app are a little more complicated. We need to point the user to our knowledge base so that they can connect our SDK. A friendly animation of Users with information softens the blow.
Animated examples below:
Illustrator, After Effects with Bodymovin
Illustrator, After Effects with Bodymovin





Not So Generic
Clip art? No way.
Our sign up page is now all Snapyr. Super clean with an animated logo and great testimonials from big name clients.
Illustrator, After Effects with Bodymovin
Illustrator, After Effects with Bodymovin


Sprinkle Delight

Pretty Cute! Let's make a user smile (or at least reinforce what these things do to help them along)
Lottie animations keep load time fast, easy to scale and recolor.
Lottie animations keep load time fast, easy to scale and recolor.
Thanks for reading through. Be sure to check out my other UX studies.