Let's get some clients. We have new strategies and new features people need to discover.
Problem:
Our previous website's strategy wasn't providing the interest we thought it would.
Solution:
Let's research the competition and simplify how we present our features and interactions before users reach out for more information about the product.
Team
1 UX designer
1 developer
1 project manager
1 developer
1 project manager
Tools
Figma
After Effects
After Effects
My Role
UX design
UX research
Workshop facilitator
UX research
Workshop facilitator
Timeline
Overall: 6+ weeks
Discovery & Research: 2+ weeks
Design & testing: 4 weeks
Discovery & Research: 2+ weeks
Design & testing: 4 weeks
Process
Checking Them Out
Researching the order in which competitor websites present their information. Let's find a pattern.
Plenty of Data
We can look at our stats from Hubspot for more insight.
Applying Research
A new order of content has been decided. The result is sleeker and more concise.
Demo Animation
A Lottie animation shows how the product works. This replaces an interactive feature that users would begin to engage with and then drop out of.
No need to interact to see this through completion.
No need to interact to see this through completion.
Our Defining Features
Features we need to have and features that set us apart. These are displayed in a short vertical space and revolve on a carousel. Users still control what they see. They can explore or precisely find what they're looking for.
What Clients are Saying
Early adopters were eager to share their experience about the product.
A carousel on a timer was again used to show the variety of clients and reduce the need to scroll.
Links to case studies on another page were crucial to show users real-world application of the product and the effect on business
A carousel on a timer was again used to show the variety of clients and reduce the need to scroll.
Links to case studies on another page were crucial to show users real-world application of the product and the effect on business
Developer Built — Developer Friendly
Working hard to keep clients covered. Supporting web, iOS, and Android is no small feat. Rest assured that the product will integrate smoothly with our API's and SDK's.
Simple as That
Not a lot left to do. Lets sign up!
Thanks for reading through. Be sure to check out my other UX studies.